About Us

MyActive was started in 2008 by Charles Pritchard as a division of Entelect Software with the purpose of developing product based online solutions for sports events, clubs, professional institutions and organisations requiring complex self-service content delivery on their websites. Through years of experience in providing software solutions in these areas, our product suite and the overall value proposition to clients has matured, to the point where MyActive was spun off into a separate business as of February 2020. MyActive is 100% owned by ServeSA Communities and the Light of Home Homes and Schools not-for-profit charities, which focus on housing, feeding, educating and uplifting those in need. We are proud to say that, by virtue of our ownership structure, all proceeds of this business go towards assisting and uplifting impoverished South Africans.

Our Management Team

Charles Pritchard

Charles Pritchard graduated from the University of the Witwatersrand with a BSc Electrical Engineering in 1992, and a PhD in 1995. In 2001 he founded Entelect and subsequently, the MyActive product division. In 2014 Charles resigned as CEO of Entelect but has since retained his position as Entelect’s Non-Executive Chairman. Charles’ primary focus today is on driving various foundation and charitable initiatives, one of which took over ownership of MyActive in 2020. Through the Alpha and Omega Mission, which has demanding online publishing and event management requirements, he remains as an active client and pro bono director of MyActive Online.

Philip Boshoff

Philip began his career working in the office automation space for 12 years, where he gained solid experience in sales and account management, followed by a further 4 years working as a Senior Channel Manager to manage the largest channel partner at the time. Philip then moved on to take up the role as Business Manager to lead and expand BoardPAC South Africa, taking the business to the number one region globally during his 4-year tenure. In 2021, Philip joined MyActive to direct its business growth and sales as a result of its not-for-profit shareholding which he strongly believes in.

Kumashree Naidoo

Kumashree Naidoo graduated from the University of Natal with a BCom Business Administration & Economics in 1997. Since 2002, Kumashree has been working in the online software industry. She has a strong track record in the areas of software solutions delivery and product management. Kumashree joined Entelect in 2011 as a MyActive Account Manager, where amongst her client portfolio, she looked after some of South Africa’s most demanding sporting event clients. In 2015 she was promoted to Senior Account Manager and since 2017 has also taken over as the General Manager of the business.

Kelly Moura - De Reuck

Kelly Moura-De Reuck graduated from the University of Witwatersrand with a Bcom Honours in Marketing in 2010. Having started her career in the recruitment industry, she joined Entelect in 2012 as recruitment specialist and soon after, joined the MyActive team as an Account Manager. Kelly was soon promoted to a Senior Account Manager. Her primary focus has been in the project management and delivery of various online marketing and event management solutions, forming a strong link between clients and software development teams. Since 2020 she has taken over as the Product Development Manager of the business